Troy Aikman spoke at a kickoff event Monday at American Airlines Center. (Summer Dashe/Staff)
Staff writer Summer Dashe reports:
Troy Aikman has been drafted to a new team.
The Cowboys Hall of Famer is joining Ticketmaster, the NFL and the American Cancer Society to help promote ?A Crucial Catch? cancer screening program.
?As someone whose mom is a breast cancer survivor, it?s a real honor and privilege for me to be part of the team with the NFL ticket exchange,? Troy Aikman said.
Ticketmaster?s classic look is out, and pink is in. For the first time in 36 years, the company is temporarily changing the color of all its tickets to support breast cancer awareness.
Aikman also changed his look today, sporting a pink tie at the kickoff party to mark Breast Cancer Awareness Month at Victory Plaza in Dallas.
For every NFL ticket sold through Ticketmaster or the ticket exchange, a dime will go to supporting breast cancer. Items signed by Aikman will also be sold to support the cause.
While his mother survived her bout with breast cancer, Aikman acknowledged that some stories don?t have such a happy ending.
?There are a lot of other women who didn?t have this successful story,? he said, ?so the opportunity to get involved with the NFL and the ticket exchange, and the fact that they are going pink and donating some of their proceeds to breast cancer research is something that I?m really proud of.?
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